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7 Tips to Improve Your Website Design

No matter if your website is a personal site with a few pages or a huge corporation website, one of the most important considerations is having a good overall design. I'm not talking about the 'look' of your site, although that may be important, but the functionality of your design. It can mean the difference between visitors leaving a site or bookmarking it.
Here are a few tips to help improve your design:

1. Pages should load fast. Most people will leave your site if it does not load in 10 or 15 seconds. And even if you have a fast internet connection, not everyone does and 56k modems still exist.
2. Text should be easy to read. The text size should be big enough, and the background should not obscure your text. If you want to be safe, use black text on a white background. If you want more color, choose very carefully to make sure it's still easy to read.
3. Your website should be easy to navigate. Each link should be clearly identified as such and graphic navigation elements like buttons and tabs should be easy to read and use. You do not want people leaving because they could not figure out how your Flash menu works.
4. Your layout and design should be consistent. If you switch between styles, you will confuse your visitors. If the design is different, people will believe they are on a different website since the layout changed.
5. Avoid music and sounds. Very few people like to have music forced on them while they navigate, especially if they are already listening to music or surfing at their job! If you really cannot do without music, turn it off by default and ask visitors to start it themselves.
6. Design for browser compatibility. Many people do not use Internet Explorer on Windows. Make sure your site is at least viewable in Mozilla Firefox and Opera (be sure to test on a Mac). Sites that target markets like technology should be more careful, since readers are more likely to use the newest browsers and gadgets like PDAs.
7. Design for all screen resolutions. You may like to surf in 1240x1080 with your new screen, but some people still use 800x600, or even 640x768! A site that looks perfect in high resolution may turn out to be impossible to view correctly in 800x600.

And, if you have a doubt, test, test and test! You can also ask your family and friends for help. Being less familiar with the website, they can help find a lot of things you overlooked.

AUTHOR BIO:
Nancy Cardinali helps small business owners by consolidating their on line and print image to develop brand name recognition. Her free Ezine, WeBizNewz, and on line tools will educate Small Business Website owners so they may get the most from their internet presence.
www.CardinaliDesigns.com

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