A business card is a card designed to bear business information.
The business card portrays the company’s essential details such as logo and contact information.
Essentially, the most crucial information contained in this card includes addresses, telephone numbers, emails and website links.
Apparently, business cards also inform clients about social media addresses such as Twitter, Facebook among others.
Business cards can be shared during workshops and business conferences to sensitize customers and stakeholders about products and services of a business.
Uses of a business card
A business card plays an important role in popularizing your business. Here are some desirable uses of a business card.
Promotes the business’ objectives
To ensure customers understand the purpose of your business, a business card is necessary. It can be used together with letterheads to inform clients about the area of specialization and the line of products they expect.
Its portability and elegant design can relay information about the vision and mission of the business to the intended group. For instance, an agricultural oriented business will include a logo with agricultural products while a law firm will take very professional perspective.
Relays contact details
A business card makes it easy for potential customers to reach your business. The card is designed specifically to relay contact information to clients. The major details that cannot miss in a business card include business name, physical address, email address, telephone numbers, and location.
The business card normally emphasizes on these details since they make the purchase of goods and services efficient. In addition, clients can get clarification about the business operations, availability of products as well as complaints.
Therefore, a business card ensures easy access to contact information.
Used to preserve memories about the business
After the first meeting with customers and stakeholders, a business card creates a good memory about your meeting. For example, if the card bears a photograph of the owner or an elegant image, it will be easy for customers and friends to remember you and your business.
In some cases, the back of the card is left blank so that customers can write important notes and details about the meeting. Therefore, a business card helps to preserve information about the meeting and the business.
Helps to make your business outstanding
In most cases, you may not be the only businessperson distributing cards for your products. Your competitors will be giving out their cards too. A smartly designed business card will outdo the rest is such a competitive atmosphere.
You can choose to use a unique and brilliant shape, color or design to leave your customers amazed. Therefore, a beautiful business card can mean amidst the unlimited number of competitors.
How to use business cards effectively?
No matter how effective the business card is designed, one must learn situations when the card can be celebrated and those when it can turn out to be an embarrassment. To use your business card effectively, consider the following.
Ensure unlimited availability of cards
To ensure effective use of cards, carry as many cards as possible with you. Also, ensure all your networking agencies have enough cards for distribution. In addition, take note of the supply of cards to ensure you do not run out of stock. This will ensure effective distribution of your business cards to maintain the consistency in supply.
Utilize every opportunity of exchanging cards
Having your cards with you is not enough since you need to deliver them to the prospective customers and clients. For instance, when you meet new persons in offices or meetings, never hesitate to give them the cards. Business meetings and trade exhibitions are also other venues where you should maximally deliver your cards. Similarly, you can deliver your cards to complementary business.
For example, if you deal with milk products, you can deliver your cards to sugar and beverage processors as well. Make use of international conferences by ensuring your cards are written in internationally recognized languages too.
Avail cards to distant clients
With the current online marketing trends, do not rely on hard copies only. Interact with distant clients by attaching copies of your cards in emails and social media and websites. Apart from soft copy cards, you can also deliver purchased items together with your business card.